For property brokers and agency teams
mCallz: Real Estate CRM for Agents Who Call Buyers Within Minutes
A real estate CRM is a contact and deal tracker made for property sales, holding every buyer or tenant enquiry with the listing it concerns, the conversations so far and the next viewing or callback. mCallz puts that tracker on the agent's own phone, so an enquiry from a portal sheet or an ad form can be called within minutes and booked for a site visit with an alarm.
- Portal and ad enquiries arrive as leads from a sheet or an API
- Site visits booked on the after-call sheet ring as alarms
- Floor plans and brochures go out on WhatsApp after the call
Calls go out on each phone's own SIM. Dialer, CRM and WhatsApp for ₹4,000 per user a year (₹333/month), down to ₹208/month for bigger teams. GST extra.
- Works on the SIM in each phone
- Android, iPhone and web
- Free trial at app.mcallz.com
The short answer
What is real estate CRM?
Real estate CRM is software that records property enquiries, the listing each buyer wants, every call and the next viewing, so agents follow up promptly.
mCallz is a real estate CRM for agents and brokers who sell, let and show property from their mobiles. Enquiries that a portal or an ad form drops into a Google Sheet, or that a listing tool offers through a REST API, are fetched on a schedule and become leads tagged with their source, so the first call can happen while the buyer is still browsing. Each project or listing can sit on the lead as a product, with budget, bedrooms or suburb held in custom fields. After the call, the agent picks a status such as "Site visit booked" and a time, and that reminder rings like an alarm on the morning of the viewing. A WhatsApp message carrying the floor plan or brochure can leave by itself after the call, and the agency owner reads every agent's calls from one account. Each of these details appears in the product's 14 October 2026 feature update.
- New enquiries reach the agent without anyone typing them in.
- Viewings become alarms instead of diary notes that slip.
- The principal sees each agent's calls without chasing a report.
Benefits
Real estate CRM benefits for agents and brokers
Quicker first calls
Portal and ad enquiries land in the app on a schedule, ready to dial before a rival agency rings the buyer.
The listing on every lead
Each enquiry carries the project or property it came in for, so the agent opens the call with the right details.
Viewings that happen
A site visit set after the call sounds as an alarm, even with the phone locked in a jacket pocket.
Floor plans without typing
A saved WhatsApp template with the plan or brochure attached goes out in one tap, or by itself once the call ends.
Notes tied to the place
A remark saved during a viewing picks up the area name and coordinates without the agent adding them.
One view for the principal
Calls made by every agent in the office roll up to the owner's account, with connected and missed counts.
From enquiry to first call
Real estate CRM workflow: from portal enquiry to first call
Property buyers often enquire on several listings in one evening, and the agent who calls first usually gets the conversation. These five steps keep that gap short.
The enquiry lands
Where a portal or ad form can write enquiries to a Google Sheet, or a listing tool exposes them through a REST API, mCallz checks that source in the background and adds each new row as a lead.
Source and listing are tagged
The lead gets a source tag (custom tags cover any portal name) and the project as a product, with budget and suburb mapped to custom fields.
An agent owns it
The lead drops into one agent's pending queue. On the web CRM, a webhook or live sheet source can deal enquiries out to agents in round-robin order.
The call goes out
The agent taps the lead, or runs the auto dialer over the fresh enquiries, and the buyer sees the agent's own mobile number.
The next step is saved
Two taps on the after-call sheet record the status, a remark and when to speak again.
Site visits
CRM for real estate site visits: alarms, confirmations and visit notes
A viewing booked over the phone only counts if both sides turn up. When a buyer agrees to see a home, the agent chooses the status the agency uses for that stage and picks a reminder time, for example 9 am on the day. The reminder rings like an alarm at that minute, locked screen or not, and opens with the buyer's history and a call button, so a quick "still fine for eleven?" call takes seconds.
Statuses can send WhatsApp messages on their own. If the agency ties a message to its "Visit booked" status, the buyer receives the address and the agent's name the moment that status is picked. A reminder can also carry its own WhatsApp text, delivered when it fires, which suits a short note on the morning of the visit.
At the property, the agent can type or dictate a remark about how the buyer reacted, and mCallz stamps it with the area name and coordinates. Back at the desk, the lead shows the call notes, the viewing note and the date of the last contact on one screen.
Brochures and plans
Real estate CRM app: floor plans and brochures on WhatsApp after the call
Buyers nearly always want something to look at after a first call: a floor plan, a price list, photos or a short walkthrough video. In mCallz those files can live in My Docs under the agency's own categories, one folder per project, and be shared to WhatsApp or any other app from there.
For files the team sends every day, a saved message template keeps the text and the attachment together and sends them through WhatsApp in one tap. Agents who want it hands-off can switch on an automatic WhatsApp after outgoing calls and a different one after missed calls, so a buyer who did not pick up still gets the brochure and a line asking when to ring back.
Sending in the background runs through a WhatsApp Business API provider the agency chooses; without one, the app opens WhatsApp with the message ready and the agent presses send. Quiet hours and a per-number cooldown stop one buyer from receiving the same plan three times in an afternoon.
Agents on the road
Real estate CRM for agents between viewings: routes and stops
Sales agents spend much of the day driving between homes. If the agency also uses mCallz attendance, each agent punches in with a live selfie. Once an agent has read the consent notice and turned live location on, the phone is tracked from their punch in until they punch out, never outside it, and tracking pauses during a break.
On the web, the principal can open any agent's day as a route on a map, with numbered stops, minutes at each one and the kilometres covered. Stops of five minutes or more are found automatically and named by area, so a morning of three viewings reads as three stops rather than a guess.
The principal's view
Real estate CRM software for owners: every broker's calls in one account
An agency principal often hears about calls second-hand. With team call logs, every agent's calls reach the principal, whose analytics view breaks the day, week, month or a chosen range down by outcome: answered, unanswered, declined and never properly connected. Tapping a ring lists the calls behind the number.
When an agent leaves or goes on leave, their buyers can be transferred to a colleague, and each lead keeps its transfer history. Chats held in the app's WhatsApp CRM stay with the business account as well, so a buyer's conversation does not leave with the agent.
Markets and languages
Real estate CRM in India and abroad: sources, numbers and languages
Many searches for a real estate CRM in India come from brokers who buy enquiries from property portals and social ads and call on personal mobiles. That is the pattern mCallz is built around: calls leave on the broker's own SIM, built-in source tags cover Facebook, Google, Website, Instagram, WhatsApp, Referral and Walk-in, and custom tags take any portal's name.
Each import source has its own country setting, so a local number typed without a country code is still read correctly, whether the agency sells flats in Noida, villas in Dubai or houses in Perth. Agents can switch the app into any of its 40-plus languages, right-to-left scripts included, and prices are per user in rupees with a US dollar figure beside them.
At a glance
Real estate CRM daily workflow for a property team
| Moment | What the team does | What mCallz does |
|---|---|---|
| Morning enquiries | Checks overnight portal and ad leads | Has already imported them from the sheet or API, tagged by source |
| First call | Rings the buyer while interest is fresh | Dials on the agent's own SIM with the listing shown on the lead |
| Buyer misses the call | Moves on to the next enquiry | Sends the missed-call WhatsApp with the brochure, if the agency set one |
| Viewing agreed | Fixes a day and time with the buyer | Saves the status and sets an alarm-style reminder for the visit |
| At the property | Shows the home and notes the reaction | Adds the area name and coordinates to the agent's remark |
| After the viewing | Sends the floor plan or price list | Shares the file from My Docs or a saved template in one tap |
| Close of day | Principal reviews the team | Shows every agent's calls and, where used, their route and stops |
Honest limits
Real estate CRM limits: when to pick another tool
mCallz manages buyers, calls and follow-ups from the agent's phone. It is the wrong fit if you need any of these:
- A direct portal connector. There is no built-in link to any property portal; enquiries reach mCallz through a Google Sheet, a REST API, a web CRM webhook or a file, so check how your portal exports them first.
- Listings and property management. mCallz has no listings database, website feed, tenancy ledger or trust accounting. It tracks people and conversations, not the stock of homes.
- One advertised number shared by many agents. Phone menus, shared virtual lines and hold queues are planned for a later release, which means an office line that must ring several agents needs cloud telephony for now.
- Hands-free call logging on iPhone. iPhone agents still get leads, alarms and WhatsApp, yet Apple does not let apps read the phone's call list, so logging SIM calls without a tap means Android handsets.
Worked example
Real estate CRM example: a Perth agency booking weekend viewings
A residential sales agency in Perth, Australia. The business is an illustration, not a named customer.
The agency sells houses across the northern suburbs and receives around 400 buyer enquiries a month. An assistant arranged for portal enquiries and the agency's ad form to feed one shared Google Sheet, which mCallz checks on a schedule. Each enquiry arrives tagged with its source and with the listing address attached as a product; walk-ins at open homes are added by voice on the spot.
Agents work their own queues and, by habit, call new daytime enquiries within the hour. A buyer who agrees to a Saturday viewing moves to "Viewing booked", which sends a WhatsApp with the address, and the agent sets an 8 am Saturday reminder to confirm. Buyers who miss the first call receive the listing brochure on WhatsApp straight after it.
On Saturday two agents run back-to-back viewings across four suburbs; their remarks carry the area names, and the principal can follow their stops on the route view. On Monday the principal filters "Viewed, no offer" and shares the list out for second calls. Seven agents fall in the 5 to 9 users band, so the year costs ₹24,500 (US$271.74) before GST.
Price
Real estate CRM price
Billed yearly, per user, GST extra. Every user on a team pays that team's band price, so 12 users pay ₹3,000 each. See full plan details, or ask us on WhatsApp.
Questions
Real estate CRM FAQ
Which real estate CRM lets agents call enquiries from their own mobile number?
mCallz does. It works on the agent's existing SIM, so buyers see a familiar mobile number, and each call is saved against the enquiry with a status and the next step.
Is mCallz a real estate CRM?
Yes. mCallz is a real estate CRM that imports portal and ad enquiries, books site visits as alarm reminders and sends floor plans on WhatsApp, all from the agent's phone, with a web view for the agency owner.
How much does a real estate CRM cost with mCallz?
A small office of up to four agents pays ₹4,000 per agent for the year (US$44.08); bigger agencies pay less per head, down to ₹2,500 each at 20 agents, and anything larger is quoted on WhatsApp. GST is extra. Calls go over the agents' existing mobile plans, so there are no call minutes to buy.
What is CRM for real estate agents?
For an agent, a CRM is the list of every buyer and seller they are dealing with, plus what was said and what happens next. It replaces the notebook and the phone's contact list with records that carry the property, the status and a dated follow-up.
What is the full form of CRM in real estate?
CRM stands for customer relationship management. In property sales it means the software and habits an agency uses to track enquiries, viewings, offers and past clients.
What is the best real estate CRM in India?
For brokers who buy portal and social leads and call from personal mobiles, mCallz is built for exactly that: own-SIM calling, alarm reminders for site visits and WhatsApp after calls, priced per user in rupees. Developers needing inventory and booking management should look at a dedicated property ERP.
Is there a free real estate CRM?
Not forever, but you can start without paying: sign up for the trial at app.mcallz.com, connect your enquiry sheet and call real buyers before choosing a plan.
Can a real estate CRM import leads from property portals?
Yes, if the portal can export enquiries. mCallz pulls them from a Google Sheet, a REST API, a web CRM webhook or an Excel or CSV file; it has no built-in connector for any named portal.
Is there a CRM app for real estate agents?
Yes. Agents install mCallz on Android or iPhone, and the owner signs in to a web dashboard. On Android it can also replace the phone's dialer, so calls are logged without any extra step.
Can a real estate CRM send a floor plan on WhatsApp?
Yes. Store the plan in My Docs or in a saved template with the file attached, then send it in one tap, or let an automatic WhatsApp deliver it after a call or when a lead reaches a chosen status.
Does a real estate CRM work for channel partners?
Yes. Brokers selling several developers' projects can add each project as a product, tag leads by developer or campaign, and filter or dial by project when a new phase launches.
Can a real estate CRM remind me about site visits?
Yes. Pick the visit time on the after-call sheet and, at that minute, the phone sounds an alarm showing the buyer's history and a call button, even if the screen is locked.
Can the agency owner see which agent called a buyer?
Yes. Team call logs bring every agent's calls into the owner's account, and each lead shows its calls, remarks, status changes and any transfer between agents.
Does the real estate CRM work outside India?
Yes. mCallz is used on ordinary mobile SIMs, so it works wherever the phone has signal; each import source has a country setting for numbers, and agents can choose from over forty app languages.
Try the mCallz real estate CRM on your next enquiry
Connect the sheet your enquiries land in, call the newest buyer, and book the viewing with an alarm before you hang up.